Short story about us
“Whatever your life’s work is, do it well. A man should do his job so well that the living, the dead, and the unborn could do it no better.”

Our Mission is your Mission:

  • Implementation
  • Operations
  • Organization
  • Risk Management
  • Sustainability, Resource Productivity for all your Human Resources activities
  • Reopen your business


What now HR is a Human Resources consulting firm, working with modern Boutique – Retail and Restaurant businesses, TV/Film along with Spa & Beauty businesses founded and operated by former Corporate, Executive Human Resource Guru and active entrepreneur. We bring forth over 20 years of combined Human Resource experience, working with some of INC magazines, top retail, restaurants and small businesses in the nation.

Goal the transformation of the everyday HR responsibilities; with a focus on utilizing your employees full talents while, keeping Human Resources reporting simple, reliable, efficient and under budget.
What now HR understands how simple it is to train a in house HR Administrator to run the day- to – day Human Resources functions.

Mixing various cutting-edge HRIS, Payroll and benefit software. We transform your office manager, clerical assistant, executive assistant into your go to Payroll, Benefits, on boarding , recruiting and Labor Law guru. Helping you reallocate company funds back into your business! Invest in quality upgrades that will benefit your clients and retain your talent.

What now HR represents retail, restaurant, film/tv, Spa & Beauty or small business owners that are seeking versatile, reliable and efficient options to run their Human Resources departments with an upscale, White Glove Touch, trained affordable Human Resources team or person that can wear many hats within your organization. Our training tools are real time and hands on designed to give birth to a knowledgeable, confident HR Administrator presently on your team, 2 for 1 utilize our team until we train up your team member.

What now HR

How we build Capabilities

We help organizations identify, build, train learnable Human Resources functions the capabilities they need to continuously improve performance and deliver state, federal and city legal impact via Human Resources to your employees.

Speed & Flexibility

Our clients achieve impact faster through flexible, tailored Human Resources solutions taught and delivered via a chosen in-house employee. We provide a suite of unique proprietary resources, ranging from rapid diagnostic tools We place an HR consulting expert on-site to train with a chosen employee in your office.

Top Three

Three things define our approach:


We bring analytical rigor to the science of teaching current employees new skill sets, using facts and benchmarks to scope the opportunity and measure results.


Every effort to strengthen organizations is integrated with Human Resource initiatives? executing strategy, improving operations, meeting customer and employee needs.


We focus not just on short-term results with your new HR employee, but on building organizational health via their training with long term HR education—the capabilities and qualities that underpin sustained Human Resources growth performance.


Hi I’m Lauren Casimir founder of What now HR. I’ve been an accredited Director along with VP of Human Resources for various fortune 500 firms along with small retail firms as a consultant for the last 15 year in multiple industry. My educational credits include New York University, Columbia, PACE I’m a holder of such certifications as the SPHR, GPHR along with New York State Sexual Harassment License to train.

Lauren recently added the Diversity and Inclusion HR Certificate from Cornell University to her list of Credits; with the state of affairs in the world it’s extremely important to understand how to aid our clients with creating a healthy , welcoming and warm work environment.

In 2014, I launched my consulting firm What now HR. A full scale Human Resources, benefits and payroll, legal firm combining my entrepreneurial experience along with multiple certifications in Human Resources with a focus on the East Coast and California. I’ve spent the last 15 years, providing clients with the on-call or remote services they require for their entrepreneurial focused Firms and Restaurants.

My team at What now HR is ideal for rapidly growing businesses with little to NO Human Resources experience and support, are you a retailer, restaurant or firm CALL Lauren and her team NOW!

Learn how What now HR can help your business

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All for less than the price of a utility bill

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